As a business owner we need to use relationship marketing to grow our business more effectively from the ground up in today’s marketplace. There are many techniques and much knowledge necessary, especially for solo entrepreneurs.
Learning to understand the importance of working ‘in’ our business against ‘on’ our business is the first step forward. Working ‘on’ our business to create the systems and procedures necessary, especially in the early days, gives us the opportunity to have something to sell or pass on if we desire.
Most small business people are busy working ‘in’ their business to keep the cash flow flowing, which means they forget the importance of setting up all the necessary processes and doing good relationship marketing.
This is where relationship marketing (networking) comes to the fore. If you are going to regular weekly or monthly events, be very clear on what you want and expect from the time, effort and money spent.
Over many years I have learned through teaching and writing about building relationships via networking is about ‘giving’ not ‘getting’. By giving in an appropriate and suitable way you will receive tenfold in the long term. Networking takes time for developing trust. It is not a quick fix!
Goal setting for events is a MUST. It must contain relationship marketing as an important factor. Do not leave an event without accomplishing this goal! Know why you are going and what you want. Pick wisely the people who you surround yourself with, as these will be the people who make or break you.
If you wish to develop a strong and flourishing enterprise, learning the skills to be able to attract people to purchase your products or services is necessary. This is where relationship marketing comes into the equation.
Being able to put the right people around you and developing yourself as the ‘go to’ person of influence is all important too.
To begin, we need to understand many things regarding our business.
Let’s start firstly with a very strong written ‘what’ you do and ‘why’ you want to achieve it. This is where you get clarity around your vision/goals. These are the drivers of your business. They need to be clear to all who work with or support you. Your ‘why’ needs to educate, elevate and make a difference on some level if it is to work.
- What is it and what does it look like?
- What do you want?
- What do you get out of it?
- What will that do for you?
- WHY do you want it?
Only then can you work out ‘who’ you need to put around you, from a client and support perspective. This is where understanding your target market, and then your niche within that market, come into play. This will be where you create your sphere of influence.
- Who do you know?
- Who is this relevant to?
- Who can help …?
- Who do you support?
- Who needs you?
- Who has solved this challenge before?
- Who can you collaborate with?
- Who is your competition?
We can then start looking at ‘where’ and ‘when’ you need to go into that arena. This can be from a time and space, location, situation, circumstances and stages perspective.
- When appropriate?
- When to talk or not to talk?
- When can you get what you want?
- Where location?
- Where current situation?
Only then do you start looking at the ‘how’ to structuring. This is where most people slip up, as they look at the ‘how’ too early before they have total clarity.
- How do I get to people?
- How do I know the correct foundation?
- How do I make it happen?
- All the questions that go with the ‘how to’ then come into play.
The outcomes are different for everyone, and it is dependent on their own personal self-awareness and awareness of their marketplace/situation around them.
I suggest that everyone needs to have someone who keeps them be accountable and on track, not only in business but in life generally. All successful players have coaches/mentors around them for inspiration, skills, accountability, direction as well as contacts. If life is tough in business, it will reflect at home, and vice versa.
Business owners on this road of self-discovery for both themselves and their business, find is where the greatest impact happens. Be the business that stands out because of the leadership and influence within is solid and has clarity.
“The moment you commit and quit holding back, all sorts of unforeseen incidents, meetings and material assistance, will rise up to help you. The simple act of commitment is a powerful magnet for help.” Napoleon Hill, Pioneer of Personal Achievement Philosophy.
Ready to take yourself and your business to the next level? Let me know!
I’m happy to help you get started. I’m just a phone call away, CALL +61 414-278-344
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