Business Networking

 

7 Necessary & Important Things For Networking

 

HCU TEMPLATEAs a business owner, learning the importance of networking/relationship building is vital to YOU and YOUR business.  By learning the 7 Necessary & Important Things For Networking you will be ahead of everyone else.

I find that most people are unaware of importance on how they are perceived when networking.  Are you a go-giver or a go-taker?

7 Tips on Networking:

1          ALWAYS understand why you are networking

2          KNOW why you are going to an event 

3          ARRIVE early for an event and NEVER leave early 

4          GIVE without expectation of return 

5          UNDERSTAND your demographic so you are in the right place

6          BUSINESS CARDS are your shop window

7          FOLLOW UP is the most important part of networking 

 

  1. ALWAYS understand why you are networking

I find when networking that people do not really understand what they want from networking or the event they are attending.  Setting goals prior to attending is a MUST.  Attending events and being ‘out there’ is a marketing exercise.  Ask yourself WHY you are there, WHAT you want to achieve and HOW will be know if you have achieved it?

Firstly, I believe you are there so that you can grow your relationship contacts and inform others of what you do and where you need and want support to achieve the outcome you want.  Gaining information, a network, knowledge and business growth is all important.  You are not there to SPAM people or to EXPECT a return until you have gained the TRUST that you and your business deserve.

 

  1. KNOW what you want from an event 

Are you attending to make new business acquaintances, for career advancement, to make more money, to help others, to gain a better profile etc?  This is very important as you will networking differently dependent on why you are there and what you are looking to achieve.  So be very clear as to why you are networking and how you can give the right message.

 

  1. ARRIVE early for an event and NEVER leave early 

The greatest gift you can give yourself is to arrive early and be supportive to the person running the event.  By being there and looking as if you know what you are doing can give you an influence that you would not necessarily have.  This will be dependent on your personality style and the type of event you are attending.

I suggest that people mark out in their diary half an hour prior and half an hour after an event to make sure that they get the full benefit.  The best networking is always after an event when people are totally relaxed and sure of the environment.  Arriving late and leaving early will always be noted so I suggest that you do not attend if it is a first or second time event and you do not know others there.

 

  1. GIVE without expectation of return

The most important thing when networking is to give without expectation of return.  You give to support others in the best way you can without any obligations.  If people like and trust you they will want to give to you in whatever way they are able.  This may be in the form of a referral, a testimonial, purchasing your products/services or something else.  If people feel that they are obliged to give, then they probably will not.

 

  1. UNDERSTAND your demographic so you are in the right place

It is important to understand your demographics.  Know your target market and niche within that market.  This is one of the biggest mistakes people make in networking. They often are in the wrong place for them and who they are wishing to meet.

 

  1. BUSINESS CARDS are your shop window

I am surprised at the number of people who say to me ‘I do not have a business card as I do not need one’.  I am usually rather shocked when I hear that from a small business owner, even a successful one.  To me, it is arrogant and I wonder how their business is really progressing.

Your business card is your shop window.  It is the way people can make contact if they need to or pass on your information to someone else.  I am always happy to pass on a business card to someone if I feel that it will be useful to them.

NEVER run out of cardsThis in business is inexcusable.  I believe that if you are a networker you need to be spreading your cards around as much as possible.  You never know who may want to make contact with you.  Be aware that your branding needs to be on your business card, your website, your social media, your emails etc.  Remember, your card is your shop window and you will be judged on them.

 

  1. FOLLOW UP is an important part of networking  

This is a factor that many forget.  Do not ever assume that someone will make contact.  If you want to know them, be the first to show them.  Find them on Social Media and connect with them if they are people who you feel you have a synergy.  Get to know them and their marketplace.  Meet them for a coffee or drink to learn more about them and their product/service if not for you, for your clients and friends.

 

If you want to know more and would like to discuss this further, feel free to call for a free strategic networking 15 minute session.

For more information on how you can be supported email jennie@jenniegorman.com.au or www.connexionsunlimited.com.au


 

Ready to take yourself and your business to the next level? Let me know!
I’m happy to help you get started. I’m just a phone call away, CALL +61 414-278-344

 

All content ©Jennie Gorman. All rights reserved. Unauthorized copying or reproduction of content without the express consent of the copyright holder violates Australian law. Please contact us here if you wish to reproduce content for your website, magazine or other media source.

How To Prevent Burnout From Over Networking!

How to prevent burnout from over networking

This is a story I know well.  I have suffered from burnout from over networking more than once.

I became known as ‘the people connector’ because of my networking and communication skills. It gave me the opportunity to meet and promote others. I learned the skills through trial and error as there was no Google or books available.

Some skills from one perspective were good. The others, not so good, as I discovered the pitfalls!

Have you found that you are not in control of your networking?

I have hit the wall nine times, by pushing myself over my own individual limits. This was a result of me wanting to do it all too fast. Networking takes time for any results and I have learned that it is worth doing, as long as you know why you are doing it and what outcomes you want.

I now recognise that I am not a total extrovert, as people thought. I enjoy and love people. I do now find that I have a limit on my level of energy for networking, which was once natural but has become more limited as I have aged.

You may be wondering why this subject is important. For me, it has been to understand myself and my clients better, whom I see going through burnout often. We strive to do the things that networking requires of us. Unfortunately, we do not think of the toll that this may take.

What is networking burnout?

Networking burnout is when we become both emotionally and mentally burnt out, more often than not, trying too hard to find our community. We search and attend too many events without recognising what we are doing. We burn the candle at both ends until we can do it no more. We are always saying ‘yes’, especially when we would rather say ‘no’.

This happens to many, especially people who are new and uneducated in networking. We need to accept that we can get peopled out!

An introvert will burnout earlier than an extrovert if they do not recognise they need time to re-energise.

People of all age groups get burnout. We often forget that networking is not only going to events. It is the meetings that go after events, the social media that is necessary, the follow through and more.

Physical face-to-face networking is only one part of the networking process. It is the ‘small’ part, but for many, it becomes the ‘big’ part! It is both time-consuming and draining, especially for the introverts.  An extrovert energises by being with people, the opposite of an introvert.

It is important that you consider 3 things when looking for an event:

  • Will it benefit your business?
  • Will it inspire you?
  • Will it expand your knowledge and contacts?

If all these get ticked, you are on a winner.

Learning to understand the difference between the introverts and extroverts is important. This will help you to recognise and manage yourself better.

Networking is different for both the introvert and extrovert. Watch this video to find out more by Roger Hamilton, the creator of Wealth Dynamics. Wealth Dynamics In 10 minutes.

It can also be a great asset to know the differences in the generations when networking. Here is another video what will support your understanding on Generation X, Y, Z

Your understanding of the marketplace you are looking to target and niche is essential.

So, to prevent burnout from a personal perspective here are a few suggestions.

  • Learn to understand your body’s need for rest
  • Be aware of what you consume food/drink wise
  • Drink good water
  • Become more mindful and meditate
  • Exercise by going for a walk daily
  • Spend some time in nature
  • Learn better breathing exercises
  • Take time out in your diary for ‘you’
  • Learn how to say ‘no’
  • Set goals for your own personal self.

To prevent burnout from a networking perspective here are a few suggestions.

  • Know why you are networking
  • Understand your personality style
  • Be selective and be present
  • Know your target and niche
  • Research the market/generations
  • Set goals and keep to them
  • Have a system and follow it
  • Find your tribe/community
  • Leverage with a networking buddy
  • Build strategic alliances
  • Schedule ‘me’ time and breaks away
  • Know when you have had enough!

There is quite a list here and I will cover them all in separate postings later.

I love speaking on this subject, so if you are looking for someone to enlighten those around you, give me a call on 0414 278 344.

Do you want to learn more? Click here for other articles on NETWORKING.


Ready to take yourself and your business to the next level? Let me know!
I’m happy to help you get started. I’m just a phone call away, CALL +61 414-278-344

 

All content ©Jennie Gorman. All rights reserved. Unauthorized copying or reproduction of content without the express consent of the copyright holder violates Australian law. Please contact us here if you wish to reproduce content for your website, magazine or other media source.

Advantages of Networking/Co-Operative Business Practices

Advantages of networking co-operative business practices

The most stabilising force behind any business I believe is what we call “Networking” or “Business Relationship Building”.  I prefer to use the words ‘business relationship marketing, word-of-mouth marketing, netweaving or relationship building’. The reason for this is that people around the world  tend to relate the word networking with either multi-level or networking marketing (MLM) programmes.  When I first started ‘networking the word networking meant interconnected computer systems.

We discover with time that both friends and supporters are necessary for not only our personal lives but in our business lives as well.  There are several reasons for this and different types of relationships too that need to be built. 

The making of money isn’t always the reason people do networking.

If you are currently in business you know that the going can get tough and it’s the community and relationships you build around you that can make the difference between keeping your doors open or closing them.  Another primary reason is the education you will receive and the guidance you will give in return.  Every person you meet has something to teach you. Likewise, you have something to teach them.

Firstly, it can be a good idea to get clarity on where you are in your business. Making a list of the peripheral people that help, edify, teach, refer, or otherwise help you to grow your business is a good first step. 

Who are the people who believe in you and are willing to tell you the truth, even when you may not want to hear it?  These are your business friends.  These people are a very important foundation for your business, especially if you are in small business. 

The most important thing in any business is your attitude and the extent of your daily communication skills.  This will show how you maintain your integrity and reputation. Consider all your business communications as a stepping stone to not only the person you are communicating with, and hopefully all the people they know as well. Referral is the easiest way to build a good and solid foundation for any business.  From this, repeat business is all you need to continue on.  It is far easier (and cheaper) to keep a client than look for a new one!

Nurture the opportunities that come your way by providing something of value.  It never hurts to be the first person to put something on the table. It builds trust in a world where trust is often challenged. 

Don’t turn away every opportunity that won’t make money because sometimes these opportunities build dynamic pathways to larger financial avenues.  As an example, consider the editor who began working with a fairly unknown author but had faith in his abilities. As it turned out, this author was a fountain of contacts within the media industry – to other well-known authors, and to additional businesses.  The work performed by the editor for free, for this one person, became the best advertising ever generated for her business. In turn, the relationship she built with the author became bonded for life through goodwill.

Let’s consider the possibilities for you to locate additional business relationships. 

What organisations do you belong to, discussion lists, open forums, breakfast/lunch networks etc? 

I’ve heard too many times from business owners that they do not have time to join groups and socialise.  Trust me; you don’t have the luxury not to, especially if you’re a small business. It’s not necessary…it is vital.

Another important business building tool is your business card. This is your shop window.  It may be the one thing that makes someone contact you. I am surprised at the numbers of people who either don’t have a business card or don’t have the proper information on them.  Your card must be clear, easy to read and give all your details for contact.  Add information of what you do and what the services are you offer too. Note that the font needs to be large enough for everyone to read, no matter their age!

I know many people think that having a mobile phone is enough to add into it quickly and easily.  I disagree that this is all that is necessary.  There are certain personality styles that need to have something in their hand.  Once added to the phone it can be easily forgotten.  On a card, it will get looked at if only to glance, but that can be enough to get the mind thinking. 

I do believe that business cards for small business owners need to have a current photo on it. This makes it easier for people to remember who we are which they are in their office or not likely to see us again.  Social media gives us the opportunity to join the dots too.

Another way to support your business is to find someone who you trust to give the same service and professionalism as yourself, who has a complimentary business.  You can then support each other in what we call co-operative business building.  This is very effective and time-saving.

If you haven’t already started to build your network, it’s time to locate the organisations in your industry and start making friends as well as ad hoc compatible networking groups. It will pay you back one hundredfold. Building relationships in business is an effect and a simple way to build your business if you know how.  So consider it as time well spent and get started today!

Do you want to learn more? Click here for other articles on NETWORKING.

Then, contact Jennie Gorman on 0414 278 344 and book into a one-on-one session, or her next Business Relationship Building workshop.


Ready to take yourself and your business to the next level? Let me know!
I’m happy to help you get started. I’m just a phone call away, CALL +61 414-278-344

 

All content ©Jennie Gorman. All rights reserved. Unauthorized copying or reproduction of content without the express consent of the copyright holder violates Australian law. Please contact us here if you wish to reproduce content for your website, magazine or other media source.

NETWEAVING for SUCCESS without Expectation!

 

Netweaving for SUCCESS without Expectation!
NETWEAVING for success without expectation is about weaving your relationships together, not networking them.

Over the years many have heard me talk about both Networking and Netweaving.  I have learned that NetWeaving is the key for success, which self creates itself. It out does networking every day.

The word ‘NetWeaving’ was coined by Bob Littell, Chief NetWeaver and creator of the NetWeaving concept, from the USA.

I believe that networking and netweaving are two different things.  Both are relationship building from different perspectives. One is to expect something in return, the other is to have no expectations at all.

Being a netweaver is to take a step beyond the traditional business networking way. It is a ‘pay it forward’ approach which will build bridges of like and trust at a deeper level of listening and helping without asking for anything in return.

A good leader is often a netweaver as they have learned through experience that giving will pave the way forward for success in the future. They are often connectors, communicators, good listeners, understand networking and the laws of reciprocity.

These people are building relationships with integrity, and if nurtured, with time and effort will become closer relationships which create continual pay it forward moments.

NetWeaving is more than giver’s gain. It is about connecting people with no expectation of any return ever. It is about just knowing and liking someone who you wish to support. If a return comes from whatever perspective, it is not asked for or expected.

Getting a return from your networking is usually conditional for most, whereas netweaving is having and getting no return. It is something done from the essence of giving. A return is not necessary.

WHAT IS NETWEAVING is answered here on this link too!

My networking is done from a netweaving perspective. My return is in knowing that the connection is a good one, giving others what they may not necessarily receive or get elsewhere.

I ask you, as a business person networking, do you give from your heart without the thought of more?

As mentioned, most networking is to ‘get’ not to ‘give’.

Networkers tell me they are giving and want nothing in return, yet when I listen to their words or ‘spiel’ it says something different. It may be ‘a good referral for me is ….. ‘ or their one or two minutes spiel is all about what they can do for you, at a cost, without you or your services being involved.

** NetWeaving is caring for another’s success and wellbeing – giving from the heart because you care.

** NetWeaving is all about community, being supportive of others no matter their age, gender, occupation or status.

** NetWeaving is about ‘being there’, no questions asked.

** NetWeaving is about opening doors and perspectives for others outside their own.

I suggest that you take yourself back to when you were small or maybe very young. You did things without even considering what happened after. You lived in the ‘now’ moment without thought of what would come later.

Whatever you did in that moment in time was done because it felt good and made you happy. You were open-hearted, sharing and giving. The reward was seeing the other person smiling and happy too.

You may have been sharing something, for example a hug, your doll or your car, because your heart wanted you to share. There was not ulterior motive involved. Your act was spontaneous.

I suggest that you see your networking from this perspective and become a ‘netweaver’ instead of being ‘a giver to gain’.

It is the simple things in life that make us happy, and these things are usually free. Giving to others is a gift to self. Nothing warms the heart more than an opportunity to give, often knowing it is appreciated.

Be the spark that ignites!

Help others to solve their challenges where you have learned yourself or know people who have. Become a netweaver without wanting anything in return. Support others to be the best they can be, so they can have a greater experience in and on their own life’s journey.

To find out more from the creator himself, read Bob Littell talking about NetWeaving …. 

To read more articles that may help you go to:  Jennie’s Networking Articles

Want to know more, email me at jennie@jenniegorman.com.au – I love to chat about this and support others to grow in this thinking to help humanity develop and gain better self-awareness.


Ready to take yourself and your business to the next level? Let me know!
I’m happy to help you get started. I’m just a phone call away, CALL +61 414-278-344

 

All content ©Jennie Gorman. All rights reserved. Unauthorized copying or reproduction of content without the express consent of the copyright holder violates Australian law. Please contact us here if you wish to reproduce content for your website, magazine or other media source.

Use Relationship Marketing to Grow Your Business

 

Use Relationship Marketing to Grow Your Business

Use Relationship Marketing to Grow Your Business

As a business owner we need to use relationship marketing to grow our business more effectively from the ground up in today’s marketplace.  There are many techniques and much knowledge necessary, especially for solo entrepreneurs.

Learning to understand the importance of working ‘in’ our business against ‘on’ our business is the first step forward.  Working ‘on’ our business to create the systems and procedures necessary, especially in the early days, gives us the opportunity to have something to sell or pass on if we desire.

Most small business people are busy working ‘in’ their business to keep the cash flow flowing, which means they forget the importance of setting up all the necessary processes and doing good relationship marketing.

This is where relationship marketing (networking) comes to the fore. If you are going to regular weekly or monthly events, be very clear on what you want and expect from the time, effort and money spent.

Over many years I have learned through teaching and writing about building relationships via networking is about ‘giving’ not ‘getting’.  By giving in an appropriate and suitable way you will receive tenfold in the long term.  Networking takes time for developing trust.  It is not a quick fix!

Goal setting for events is a MUST. It must contain relationship marketing as an important factor.  Do not leave an event without accomplishing this goal!  Know why you are going and what you want.  Pick wisely the people who you surround yourself with, as these will be the people who make or break you.

To learn more on Goal Setting click here.

If you wish to develop a strong and flourishing enterprise, learning the skills to be able to attract people to purchase your products or services is necessary.  This is where relationship marketing comes into the equation.

Being able to put the right people around you and developing yourself as the ‘go to’ person of influence is all important too.

To begin, we need to understand many things regarding our business.

Let’s start firstly with a very strong written ‘what’ you do and ‘why’ you want to achieve it. This is where you get clarity around your vision/goals. These are the drivers of your business. They need to be clear to all who work with or support you. Your ‘why’ needs to educate, elevate and make a difference on some level if it is to work.

  • What is it and what does it look like?
  • What do you want?
  • What do you get out of it?
  • What will that do for you?
  • WHY do you want it?

Only then can you work out ‘who’ you need to put around you, from a client and support perspective.  This is where understanding your target market, and then your niche within that market, come into play.  This will be where you create your sphere of influence.

  • Who do you know?
  • Who is this relevant to?
  • Who can help …?
  • Who do you support?
  • Who needs you?
  • Who has solved this challenge before?
  • Who can you collaborate with?
  • Who is your competition?

We can then start looking at ‘where’ and ‘when’ you need to go into that arena. This can be from a time and space, location, situation, circumstances and stages perspective.

  • When appropriate?
  • When to talk or not to talk?
  • When can you get what you want?
  • Where location?
  • Where current situation?

Only then do you start looking at the ‘how’ to structuring.  This is where most people slip up, as they look at the ‘how’ too early before they have total clarity.

  • How do I get to people?
  • How do I know the correct foundation?
  • How do I make it happen?
  • All the questions that go with the ‘how to’ then come into play.

The outcomes are different for everyone, and it is dependent on their own personal self-awareness and awareness of their marketplace/situation around them.

I suggest that everyone needs to have someone who keeps them be accountable and on track, not only in business but in life generally.  All successful players have coaches/mentors around them for inspiration, skills, accountability, direction as well as contacts.  If life is tough in business, it will reflect at home, and vice versa.

Business owners on this road of self-discovery for both themselves and their business, find is where the greatest impact happens.  Be the business that stands out because of the leadership and influence within is solid and has clarity.

For more business articles on Networking click here.

 “The moment you commit and quit holding back, all sorts of unforeseen incidents, meetings and material assistance, will rise up to help you.  The simple act of commitment is a powerful magnet for help.”   Napoleon Hill, Pioneer of Personal Achievement Philosophy.


Ready to take yourself and your business to the next level? Let me know!
I’m happy to help you get started. I’m just a phone call away, CALL +61 414-278-344

 

All content ©Jennie Gorman. All rights reserved. Unauthorized copying or reproduction of content without the express consent of the copyright holder violates Australian law. Please contact us here if you wish to reproduce content for your website, magazine or other media source.

HOW do I move myself forward to realise my potential?

I am often asked ‘how do I move forward to realise my potential’? I always answer, by saying, reaching your own potential is in your clarity around your vision.
 
When we were kids we all had teachers. Some saw our potential and supported us to grow. We often too had a sports coach and or a tutor, both who helped us to learn what we needed. This was the way to get the best education for our future. This also helped us to make better choices and grow wiser too.
 
As we grew older, we often overlooked the importance of having a coach or mentor. This could be for both personal life and business endeavours.
 
Successful business and sports people have someone to guide them to their potential. This helps them to get more clarity to go to their next level. Often more than one coach/mentor is necessary to develop faster. This way they gain an even better clarity around what they want. Often, they develop and outgrow that coach. It is time to find the next ‘someone’ in another area to continue the growth. This way they can keep moving forward towards their goals.
 
Becoming educated is the greatest thing we can do for ourselves. Over the years I have spent many thousands of dollars getting my education. This has meant travelling overseas to gain what I needed.
 
I learned that the only way to gain what I wanted was to have clarity on what I wanted for me and my future. It meant having a clearer vision. I then needed to understand my mission by setting goals that would keep me on purpose.
 
I see many people whose vision is clear, who are prepared to go for it and succeed in what they want for themselves and their life. For many, this does not happen.
 
I find many do not recognise their own true potential.  For them, they do see it but often find it too hard to do what they need to do to achieve it though. There are many reasons for this.
 

One reason is the programming they have had since childhood, which no longer serves them today as an adult. This comes to the fore and hinders them by giving an excuse not to go there. Sometimes it might seem too hard, or the person is too lazy or caught in their own lack of self-worth. To achieve what we are capable of takes commitment, time, energy, and accountability. I often find that these are values that many do not have or are prepared to embrace to move forward.

 
If you want to achieve your full potential these suggestions below may support you:
 
  • discover your own self-awareness with clarity
  • know WHAT it is you want to achieve
  • discover your WHY for what you do (Vision)
  • know WHO you need to put around you
  • understand the WHERE & WHEN of timing
  • know HOW to achieve your WHY (Mission)
  • goal set so that you have a way forward
  • get a coach/mentor to guide you
  • be accountable to yourself and your dream
  • continue to grow by becoming educated
By doing the above you will be supported, made accountable and on track to reach your true potential. This is your birthright!
 
Self-awareness is the greatest gift we can give ourselves. Being successful is not about the amount of money we make. It is about who we want to become as a result of the successes, no matter what they are. Unfortunately, we live in a very material world. What we make and create is not what makes our character. It is what we DO that makes us who we are.
 
Our actions are how we will be seen by others. Our legacy is how we will be remembered. Have you thought about what you will leave behind that touched others for their growth and success?
 
Reaching our own potential is the gift we leave behind after we leave this earth.  It is the mark we make that helps others to become their best too.  The more clarity we have gives us an opportunity to support others in gaining their own clarity.
 
If you want to know more or helped to gain your own self-awareness with clarity, talk to me.

Ready to take yourself and your business to the next level? Let me know!
I’m happy to help you get started. I’m just a phone call away, CALL +61 414-278-344

 

All content ©Jennie Gorman. All rights reserved. Unauthorized copying or reproduction of content without the express consent of the copyright holder violates Australian law. Please contact us here if you wish to reproduce content for your website, magazine or other media source.

HOW can Networking benefit you?

Some people ask, “what does Networking do?” or “how can it benefit me and my business?”

Pre the late 1990’s, networking was defined as connecting and supporting physical things such as bridges, cables and computers. Since then the word networking has become associated with people connecting at all levels of business.

Back to the question, “how can networking benefit me?”

Put simply, it means a group of people exchanging information, connecting and supporting each other to grow. So if you’re running a business, having a networking group can help you to grow as an entrepreneur by exchanging ideas, with other business owners, getting advice, and even getting support to grow your business more.

I suggest that you find a suitable group which is in your target niche where you can grow not only your relationships but also build trust so that you can move both you and your business forward.

Networking, for me, has been a part of my life.  It is my passion and my belief that we need to help and support everyone to understand what they have to offer others.


Ready to take yourself and your business to the next level? Let me know!
I’m happy to help you get started. I’m just a phone call away, CALL +61 414-278-344

 

All content ©Jennie Gorman. All rights reserved. Unauthorized copying or reproduction of content without the express consent of the copyright holder violates Australian law. Please contact us here if you wish to reproduce content for your website, magazine or other media source.