7 Important Things for GOOD Business Cards

generic-business-cards-90x54-full-colour-double-sided-matt-celloglaze-front-400gsm-qty-1000_0As a business owner, I know that the most important thing in my ‘toolbox’ is my business card.   They are my shop window!

I find that most people are unaware of the importance of having a business card that really shows who they are and what they do. You will be judged on your business card eg the professionalism shown, the thickness of the card, the clarity of the writing and design, the message that is there, etc.

7 Tips on Business Cards:

• ALWAYS have your business cards easily accessible 
• NEVER run out of cards 
• Have your PHOTO on your card if you are a small business 
• Make sure all your information is CORRECT 
• Give RELEVANT information about your business 
• Make sure the WRITING on the card is easy to read 
• Understand other CULTURES in the handling of your cards.

 


1.  ALWAYS have your business cards easily accessible

So, let us now look at these tips one at a time starting with the first one on the list.

  • ALWAYS have your business cards easily accessible
  • NEVER run out of cards
  • Have your PHOTO on your card if you are a small business
  • Make sure all your information is CORRECT
  • Give RELEVANT information about your business
  • Make sure the WRITING on the card is easy to read
  • Understand other CULTURES in the handling of your cards.

ALWAYS have your business cards easily accessible

I am surprised at the number of people who say to me ‘I do not have a business card as I do not need one’.  I am usually rather shocked when I hear that from a small business owner, even a successful one.  In fact to me, it is rather arrogant and I wonder how their business is really progressing.

Your business card is your shop window, it is the way people can make contact with you if they need to or pass on your information to someone else.  I am always happy to pass on a business card to someone if I feel that it will be useful to them.

2. NEVER run out of cards

Last month I gave my little piece about the first of my 7 Tips on Business Cards.  Here now is my take on the second one.

  • ALWAYS have your business cards easily accessible
  • NEVER run out of cards
  • Have your PHOTO on your card if you are a small business
  • Make sure all your information is CORRECT
  • Give RELEVANT information about your business
  • Make sure the WRITING on the card is easy to read
  • Understand other CULTURES in the handling of your cards.

NEVER run out of cards

Running out of business cards to me is something in business that is inexcusable.  I believe that if you are a networker you need to be spreading your cards around as much as possible.  You never know who may want to make contact with you.  Be aware that your branding needs to be on your business card, your website, you social media, you emails etc.  Remember, your card is your shop window and you will be judged on them.

3. Have your PHOTO on your card if you are a small business

Over the last two issues I talked a little about the first and second of my 7 Tips on Business Cards.  Here now is my take on the third one.

  • ALWAYS have your business cards easily accessible
  • NEVER run out of cards
  • Have your PHOTO on your card if you are a small business
  • Make sure all your information is CORRECT
  • Give RELEVANT information about your business
  • Make sure the WRITING on the card is easy to read
  • Understand other CULTURES in the handling of your cards.

Have your PHOTO on your card if you are a small business

Having your photo on your business card will take 15 minutes off your first meeting with someone new.  Isn’t it nice to meet someone that you have an idea of what they will look like?  The judgement and apprehension of that first meeting is no longer there if you know what to expect when you first sight someone physically.  This is where social media has been so very valuable in relationship building.

A photo on a business card helps people remember later who they received a card from as a memory jogger.  A card with a photo on it is more likely to be kept than one that hasn’t one on it.

4. Make sure all your information is CORRECT

Over the last three issues I talked a little about the first three of my 7 Tips on Business Cards.  Here now is my take on the fourth one.

  • ALWAYS have your business cards easily accessible
  • NEVER run out of cards
  • Have your PHOTO on your card if you are a small business
  • Make sure all your information is CORRECT
  • Give RELEVANT information about your business
  • Make sure the WRITING on the card is easy to read
  • Understand other CULTURES in the handling of your cards.

Make sure all your information is CORRECT

As mentioned previously, your business card is your shop window.  Having the correct and updated information on your card is REALLY IMPORTANT.

I find that so many people do not get new cards done when there are information changes.  You will be judged by your card and if you write on it with changes, that makes you look unprofessional.

If the information changes, throw out all the old ones and get new ones done!! Do you want to be seen as unprofessional?

5. Give RELEVANT information about your business

Over the last four issues I have mentioned four of my 7 Tips on Business Cards.

Here now is my take on the fifth one.

  • ALWAYS have your business cards easily accessible
  • NEVER run out of cards
  • Have your PHOTO on your card if you are a small business
  • Make sure all your information is CORRECT
  • Give RELEVANT information about your business
  • Make sure the WRITING on the card is easy to read
  • Understand other CULTURES in the handling of your cards.

Give RELEVANT information about your business

As mentioned before, your business card is your ‘shop window’. For many it is the first time anyone gets to find out a bit about you.  If this is the case, it is IMPORTANT to make sure that you give them some information about what you and your business do.  This needs to be in very few words so make sure you give enough that will create enough curiosity so that they want to talk with you or check out your website.

6. Make sure the WRITING is easy to READ

  • ALWAYS have your business cards easily accessible
  • NEVER run out of cards
  • Have your PHOTO on your card if you are a small business
  • Make sure all your information is CORRECT
  • Give RELEVANT information about your business
  • Make sure the WRITING on the card is easy to read
  • Understand other CULTURES in the handling of your cards.

Make sure the WRITING on the card is easy to read

The thing I find hardest with people’s business cards are the ability to read easily the information on them. More often than not the font is difficult to read as the graphic designer has decided to use fancy and/or font size is far too small. Be aware that people of all age groups need to be able to read your card easily. For me, if it is difficult to read with a magnifying glass, the card goes into the bin.

So, make sure you use a good graphic designer who understands the importance of you having a good business card that is clear and concise. Call Stu now on: 0414-622-401

7. Understand other CULTURES in the handling of your cards

You have now been given 6 of the 7 things I believe are important for business cards. So my 7th and final  tip is ….

  • ALWAYS have your business cards easily accessible
  • NEVER run out of cards
  • Have your PHOTO on your card if you are a small business
  • Make sure all your information is CORRECT
  • Give RELEVANT information about your business
  • Make sure the WRITING on the card is easy to read
  • Understand other CULTURES in the handling of your cards.

Understand other CULTURES in the handling of your cards

This is really important as we become a more multi-cultural society.  In business the business card is recognised as the method of passing on your contact details and it is important that all the information on it is correct and up-to-date. Note that in some cultures it is important when handed a business card, that it is disrespectful to not  look at it and study it for a few seconds (even if there is not much on it).  Make a comment on the card and do NOT put it straight into your pocket.

I suggest that you learn some of the cultural things necessary, especially if you are travelling overseas eg the correct hand to pass on your card, the quality of your card, the handling of yours and others cards etc.  This is a big subject in itself … use Google as your friend with this.

To get your cards NOW!


Ready to take yourself and your business to the next level? Let me know!
I’m happy to help you get started. I’m just a phone call away, CALL +61 414-278-344

 

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